Celine Schwesinger
@celines999
Celine Schwesinger
I was reading this article and would be so curious on your perspective. It's about "designing for delight" which when I was first reading it I had in mind the notion of "ease of use" and how right now in the Cariina platform there are friction points that hinder "ease of use" (obviously not intentionally but you guys are just developing
... See moreInsight of Design for Delight - “We’d always been aware of the deferred gratification element; now we measure the lag using the phrase “time to pie”—the number of minutes between when you begin using a program and when you get the first payoff.”
If Nike announced that they were opening a hotel, you’d have a pretty good guess about what it would be like. But if Hyatt announced that they were going to start making shoes, you would have NO IDEA WHATSOEVER what those shoes would be like. That’s because Nike owns a brand and Hyatt simply owns real estate.