Zora and the Rise of Cryptomedia

Each minute, creators generate unthinkable amounts of information and value. Today that value is priced, captured, and owned by digital media platforms. By enabling platformless media, Zora Protocol welcomes an age where that value returns where it belongs: creators and their communities.

Jacob Horne, the co-founder of Zora, coined the term “cryptomedia” to capture a new form of digital creation. Hypermedia is what we all know and love—the graphics, audio, text, and hyperlinks we interact with online all day. Cryptomedia is both universally accessible and individually ownable. Horne writes, “Cryptomedia can be thought of as hypermed... See more