Zigging vs. zagging: How HubSpot built a $30B company | Dharmesh Shah (co-founder/CTO)

• Don’t be afraid to zig when others zag. Canva made contrarian but conviction-driven decisions like staying private longer, avoiding outside leadership hires, and building a Swiss Army Knife product when conventional wisdom favored single-purpose tools. Staying true to your vision can be a key advantage.

• Canva employees have coaches, rather than

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One of the things that's really hard in a larger company is sharing and repeating stories. This is less about the company’s founding and such, but rather “What is our strategy? What are we trying to achieve? What are we doing?” Though people can look up our OKRs, it's not quite the same. If someone new starts tomorrow, they're going to get directed... See more

• How valuable is what I’m doing?


• What makes this hard for others to do?


• Could this get dramatically easier because of what others launch or how the industry evolves?


• If this does get easier, do I have a “Plan B” to create differentiated value?
  
  Note: An early version of this post appeared in my personal blog (still a work in progress). Decided to

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Meta organizational values:-Eat your own dog food – use the products that you create-Move fast (with stable infrastructure) – focus on a continuously improving process that promotes productivity & innovation-Long term impact – evaluate progress over performance-Build awesome things – build things with a perfect balance of inspiration and substa... See more