
Saved by RP and
Zero to One
Saved by RP and
RUTHLESS PEOPLE
THE CASE FOR SECRETS
Doing something different is what’s truly good for society—and it’s also what allows a business to profit by monopolizing a new market. The best projects are likely to be overlooked, not trumpeted by a crowd; the best problems to work on are often the ones nobody else even tries to solve.
Most cleantech companies crashed because they neglected one or more of the seven questions that every business must answer:
proprietary technology an order of magnitude better than its nearest substitute.
ZERO TO ONE: THE FUTURE OF PROGRESS
From the outside, everyone in your company should be different in the same way.