Success Key #2: Founder-Market Fit ... it’s really important for the Founder of those startups to have great founder market fit, to have really deep customer empathy, to be like basically one of them.

So here’s the formula, if you can call it that:

1. Find a real problem (not a hypothetical one)


2. Make the solution emotionally resonant (not just functional)


3. Time it right (not too early, not too late)


4. Communicate the why (not just the what)


5. Focus on existing needs (not invented ones)


6. Win decisively on what matters most (not marginally on everything)


7. Remove

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