Success Key #2: Founder-Market Fit ... it’s really important for the Founder of those startups to have great founder market fit, to have really deep customer empathy, to be like basically one of them.

Founders: Find something that is both important to you and resonates with a group of people at this particular moment in time. In the early days you’ll need to frame your story—to recruits, to partners, to investors, and to the entire outside world—along those lines. Talk about why your company matters, not just what it does. Make sure your product... See more