added by Dayna Carney · updated 2y ago
Opinion | YouTube Gave Me Everything. Then I Grew Up.
- The intimacy and immediacy of watching videos on a phone screen (how about 70% of YouTube viewers watch) helps creators connect with their audiences, opening opportunities for making money beyond just a cut of ad revenue. Sergey Vashketov films his two sons, Vlad and Niki, who make wildly popular videos for kids. The boys dress up in costumes, play... See more
from YouTube creator economy flourishes with $30 billion payments by Aaron Pressman
Sam Blumenthal and added
- This is what growing up very visibly online is like. It’s hard not to internalize the sense that you’re constantly being watched and thus everything you do demands a defensible explanation. **Granted, there are many benefits to this — incredible opportunities are unlocked by constructing a digitally consumable caricature of yourself that makes you ... See more
from callings by Molly Mielke
SpaceXponential added
- Five years ago, a YouTuber ago might have run their entire ‘business of 1’ through YouTube. Today, that same creator might chop up clips of their content for TikTok, redirect traffic to their personal site through Beacons, sell their own branded merchandise via Shopify, and offer fan interactions via Cameo.
from Beacons: The Storefront for the Multi-SKU Creator that's Growing 3X Monthly by Sacra
sari added