Overview of Key Business Areas and Metrics

Financial Metrics: Gross Margin, Operating Margin and Cash Burn

Sales Metrics: Win Rate, Average Deal Size, and Sales Cycle Length

Product Metrics: Weekly vs Monthly Active Users and Conclusion

Marketing Metrics: Marketing and Sales Qualified Leads (MQL & SQL)

Financial Metrics: EBITDA Explanation and Calculation

Sales Metrics: Importance and Pipeline Coverage Ratio

Product Metrics: Introduction and Activation Rate

Marketing Metrics: Return on Ad Spend (ROAS)