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YouTube
The future of content addiction
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Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See more- YouTube
youtu.beTake the time to look at a few examples of people who have made videos that went viral to promote a brand on YouTube: 1. “Will it Blend?” for Blendtec 2. “Mattress Domino” to promote a company that makes beds 3. “Nike Failure” ad for its sportswear If you are looking for more examples of viral videos, check out the YouTube Playlist: http://bit.ly/v
... See moreNoam Kostucki • You are Your Brand!: Everything you know about branding but never thought applied to you
YouTube is a near infinite video library, where seemingly everything that’s ever happened in the world is available to be watched over and over again. But viewing the video is only one part of the consumption experience. There’s also the discussion, the commiseration, the reaction about the video — the proverbial water cooler moment — that is also ... See more