Saved by Joe Gerber
Your TV is watching you
This is why streaming Netflix, Disney Plus, and HBO Max keeps getting more expensive
Emma Roththeverge.com/cdn.vox-cdn.com/uploads/chorus_asset/file/23923974/acastro_STK072_04.jpg)
Disney is building a complete cross-platform ad platform, while smart TVs have suddenly changed from ‘dumb glass’ to gatekeepers. Your TV, after all, knows what you watch, if nothing else, and so the TV platform can insert ads into live or streaming TV, based on the viewer rather than the context. Just as with Apple’s advertising products, such a s... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
As George Orwell envisioned in 1984, the television might watch us while we are watching it. After we’ve finished watching Tarantino’s entire filmography, we may have forgotten most of it. But Netflix, or Amazon, or whoever owns the TV algorithm will know our personality type and how to press our emotional buttons. Such data could enable Netflix an
... See moreYuval Noah Harari • 21 Lessons for the 21st Century
Media, today, is a defined as a digital form of entertainment, education, or social connection. If you are in front of a screen, its contents are fighting for your attention. Netflix vs. Slack, Facebook vs. TikTok, Disney+ vs. Fortnite, Animal Crossing vs. Snapchat: the battle for attention is an asymmetrical one. But there is one commonality acros... See more