Saved by Joe Gerber
Your TV is watching you
MEDIA
Faceless YouTube channels are the next big side hustle
The Trend: Faceless YouTube channels — those that deliver content without featuring the creator's face — are rapidly gaining traction among creators. Take HowToBasic, for example, which has amassed over 17 million subscribers, or Lofi Girl, which streams music to 14 million subscribers. B... See more
Faceless YouTube channels are the next big side hustle
The Trend: Faceless YouTube channels — those that deliver content without featuring the creator's face — are rapidly gaining traction among creators. Take HowToBasic, for example, which has amassed over 17 million subscribers, or Lofi Girl, which streams music to 14 million subscribers. B... See more
How to spot the next big thing
Disney is building a complete cross-platform ad platform, while smart TVs have suddenly changed from ‘dumb glass’ to gatekeepers. Your TV, after all, knows what you watch, if nothing else, and so the TV platform can insert ads into live or streaming TV, based on the viewer rather than the context. Just as with Apple’s advertising products, such a s... See more
Benedict Evans • TV, merchant media and the unbundling of advertising — Benedict Evans
As George Orwell envisioned in 1984, the television might watch us while we are watching it. After we’ve finished watching Tarantino’s entire filmography, we may have forgotten most of it. But Netflix, or Amazon, or whoever owns the TV algorithm will know our personality type and how to press our emotional buttons. Such data could enable Netflix an
... See moreYuval Noah Harari • 21 Lessons for the 21st Century
as set-top boxes get more sophisticated and deliver more usable data on who’s watching what.