Your Startup's Problems Are Within Your Control

Start with an ambitious, high-potential idea, but challenging and full of ambiguities — the rough shape of a nascent great idea. It typically isn’t new, but solves many problems in a simpler, more intuitive way. It ignites people’s curiosity and self-motivation. At the end, it should seem “obvious” so that others want to copy, because there aren’t ... See more

The Problem with the "Right Idea"

The myth of the “right idea” is one of the biggest traps for aspiring founders. People imagine startups begin with a lightning bolt of inspiration: the one perfect idea that changes everything. But that’s not how it works.

Ideas evolve. Airbnb didn’t start as a marketplace for lodging—it was a website to rent air ma... See more