Your Ordinary Is Your Audience’s Extraordinary
A better way to attract and build an audience is to create a world people want to inhabit .
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
a simple, reductive truth: your brand is just a person, talking to other people, about something you’re both interested in.
Steve Bryant • The All New Brand & Content Workshop 🎉
I’ve always had a personal mission to create brands that change the world. I seek to do this with every client, even if they only reach one hundred people a day. I believe organizations of all sizes can create brands that delight, inspire, and make the world a better place—in big or small ways—while still making stockholders or owners happy.
Maria Ross • Branding Basics for Small Business, 2nd Edition: How to Create an Irresistible Brand on Any Budget
Your business exists in the context of a marketplace, but also in the context of your lived experience.
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Defaulting to the norms of your industry will shape your business to be similar to the rest, where the best entrepreneurs zero-in on their self expression. Do you have an eye for good design? Inject design into a tasteless industry. Do you have a ... See more
Sari Az • Check your Pulse #49
The inescapable truth is that you’ll have to exceed expectations with your core activity if you want people to show up and keep showing up.
Kai Elmer Sotto • Get Together: How to build a community with your people
Understanding what matters most to us and discovering who we might become, and then help as a result, is the real work of our lives. Understanding how our strengths and our stories change how others see themselves is the work we’re all here to do.