It’s just a back-of-the-napkin way to find out if an idea has a chance of being profitable.

It means really going deep in the archives and reading every blog post they’ve ever written. It means following them on Twitter, Facebook, and Instagram to get an idea about what they’re passionate about. Then, watching every YouTube video they’ve posted on their channel. So when it’s time to send that email, you can use what I call the “1-2-3

Notice how it’s not apologetic? And how it’s not a high-pressure sale? He’s just saying, “Hey, I put a lot of work into this thing. For the right people, I think it’ll be valuable. Check it out.” That’s all selling is.

The bigger your business gets, the more the fundamentals matter.

They just want the weekly update:

I still read books and get advice from people whose businesses are a fraction of the size of my own. Here’s why: First, you want to stay sharp. Second, you can always learn something from everyone, no matter what they do. And third, the bigger your business gets, the more impactful a single insight can be.

The more money you make, the more value you can create.

As much as possible, I want to put my money behind a sure thing. Interestingly enough, a lot of lip service is paid to the risk of starting a business. But no one talks about the invisible risk of doing nothing.

promise me one thing: For the next few days, or week, or however long it takes to read this book, I want you to turn off that part of your brain. Just put it on pause — not forever, just while you’re reading. I want you to go into this with a beginner’s mind — thinking that anything is possible. If you can do that, when you come out the other side,