
Your Move: The Underdog’s Guide to Building Your Business

Do you remember the first time you heard of Mark Zuckerberg? It was years after he started Facebook.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
This is table stakes.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
The best entrepreneurs know we have an OBLIGATION to ask for the sale, because that’s the best way to help our customers. The best entrepreneurs know we have to avoid reporting the “fake” numbers and focus on the number that matters — sales.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
So why would you create a 15-question survey and think anyone will answer it? I recommend 5 questions at the max. Make 2-3 of those open-ended.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
But the biggest failures aren’t things you did. They’re things you didn’t do. Playing it safe is one of the biggest failures possible.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
In real life, when you’re talking to your family, friends, or colleagues, your ears should perk up whenever you hear the words “I want,” “I wish,” or “I don’t know.”
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
someone will give you a magical idea that will give you millions, you should just put it down. Or if you’re looking for someone to coddle you for how busy you are, how you don’t have any time, and how tough it is… I have to say, that’s not me.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
No one likes to talk about failure. But the biggest failures aren’t things you did. They’re things you didn’t do. Playing it safe is one of the biggest failures possible. The first step is learning to recognize it in every facet of our lives.
Ramit Sethi • Your Move: The Underdog’s Guide to Building Your Business
The more money you make, the more value you can create.