Your Complete Guide to Network Effects: Marketplace Business Models
Type of marketplaces
SaaS: software that businesses access online and purchase via a subscription e.g. Slack, Adobe, Atlassian
SaaS-like Network: any number of different models where a business sells software to businesses online and that software supports the interaction between the business customer and their end consumer. The business does not cha
Uber is the quintessential example of a marketplace with low transaction complexity and asymmetry. Matching demand and supply is simply a function of availability and pickup time — commissions are the obvious fit here. On the other hand, marketplaces like Classpass and Scoutbee avoid commissions entirely.
Sameer Singh • The Marketplace Monetization Map: Complexity and Asymmetry
- Effective take rate: What percentage of GMV can the marketplace capture as net revenue?