Your Attention Is Not a Resource

Yet, ours is not truly an information economy. By definition, economics is the study of how a society uses its scarce resources. And information is not scarce - especially on the Net, where it is not only abundant, but overflowing. We are drowning in information, yet constantly increasing our generation of it. So a key question arises: Is there som... See more

What Illich sought to defend was what he called the “vernacular domain.” Of his use of the word vernacular, Illich explained, “I would like to resuscitate some of its old breath to designate the activities of people when they are not motivated by thoughts of exchange.” The term, as he meant to use it, “denotes autonomous, non-market related actions... See more

Already today,” he observed at the time, “no matter what you do, the money you receive is more and more likely to track the recognition that comes to you for doing what you do. If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed, and that increasingly means you won't get paid much either.”&n... See more

So here is a proposition for you to consider: you and I have exactly as much attention as we need. In fact, I’d invite you to do more than consider it. Take it out for a spin in the world. See if proceeding on this assumption doesn’t change how you experience life, maybe not radically, but perhaps for the better. And the implicit corollary should a... See more

Every single action we take — calling our grandparents, cleaning up the kitchen or, today, scrolling through our phones — is a transaction. We are taking what precious little attention we have and diverting it toward something. This is a zero-sum proposition, he realized. When you pay attention to one thing, you ignore something else.

Illich explains that value is “a generalization of economics. It says, this is a value, this is a nonvalue, make a decision between the two of them. These are three different values, put them in precise order.” “But,” he goes on to explain, “when we speak about the good, we show a totally different appreciation of what is before us. The good is con... See more

“Cyberspace,” Goldhaber explains, “offers a much more effective means of continuing and completing attention transactions, as well as opening up more possibilities to almost everyone. Whoever you are, however you express yourself, you can now have a crack at the global audience.” 

To speak about attention as a resource is to grant and even encourage its commodification. If attention is scarce, then a competitive attention economy flows inevitably from it. In other words, to think of attention as a resource is already to invite the possibility that it may be extracted. Perhaps this seems like the natural way of thinking about... See more

Illich and Cayley each has just as much attention as they need in the moment. The joy of their conversation, the resonance of their encounter, to borrow another formulation, may tacitly derive from the sense that there is nothing else to which they ought to be giving their attention in that moment because their attention is ordered toward the good ... See more