You shouldn’t include supporting goals for your conversion optimization. Whenever possible, focus your tests on the single primary goal for your test pages. If you do have more than one revenue-related end goal, you’ll need to set up multi-goal conversion tracking.

If you add captions to your images, they will be some of the most highly read text on the page. I call captions that include an offer statement action captions

Experience design is where you facilitate that action. When you’ve created motivation, your prospects need a seamless, painless, and even enjoyable way to complete the action.

test reducing the information and choices on the page and focusing shoppers’ attention on the most important decisions to make first. Maybe fewer base laptop options could be shown initially.

Although the data may point to a problem in one area, the real problem can sometimes be at an earlier stage in the conversion funnel. For example, I have often seen examples of high shopping-cart abandonment in e-commerce sites. In many cases, the problem can’t be fixed on the shopping-cart page, though.

Unique pageviews is therefore a more accurate measure of the traffic volume you should consider.

Given a choice between testing on two pages with similar traffic and conversion problems, one with high-cost traffic sources will provide a better return on investment from your conversion-optimization efforts.

Occasionally, the performance of all test variations converges during the early stages of a test, and the test may seem like a waste of time to continue.

in English, the numbers 3, 6, 7, and 8 create the impression of smallness compared to 1 and 2. You should test changing your prices ending in 1 or 2 to 3, 6, 7, or 8.