You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing

The more visual inputs and action options your visitors have to process, the less likely they are to make a conversion decision. Minimizing distractions such as unnecessary product options, links, and extraneous information will increase the conversion rate.

where you set your test goal influences your results.

Internal urgency is dependent on the nature of your prospect’s need. It’s the preexisting time pressure they feel to find a solution regardless of the options or offers available. Internal urgency is based on your prospect’s preexisting needs and desires. How quickly do they need to solve their need? Your prospects have high internal urgency when t

For e-commerce, your goals might be based on any of these common metrics: E-commerce purchase conversion rate Average order value Return on ad spend Revenue per visitor Or they might include any of the following user actions: Request a catalog Ask a question Click to call Click to chat Sign up for a newsletter Sign up for a blog subscription Sign u

Anxiety Anything in the conversion funnel or missing from the pages that creates uncertainty in the prospect’s mind. Ask yourself: “What are potential misgivings the visitor could have about undertaking the conversion?”

You can often reduce shopping-cart abandonment by optimizing the earlier stages of the buying decision.

Your prospects go through two stages of processing your landing page: the initial impression and the message-consumption stage.

When was the last time you saw a digital agency present the revenue improvement for each of their redesign projects on their website?

In persuasion marketing, a skilled conversion strategist knows how to communicate the value proposition and build desire in the prospects. This is where you create motivation for completing the call to action. It involves communicating the right message to the right people at the right time with clarity.