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“Prefeeling”

You don’t want choice. You want the illusion of choice.”

Are you better off ordering your favorite food off a menu or something you have never had? Rozin had suggested to me it might depend on where you want your pleasure to occur: before, during, or after the meal. “The anticipated pleasure is greater if it’s your favorite food. You’ve had it, you’re familiar with it, you know what it’s like. The experi

Exposure to people, as much as food itself, influences our liking.

“positive affect,”

“forced choice”

we learn “flavor objects”—the “perceptual gestalt” of touch, taste, and smell in everything we eat.

“Who is the audience for self-deception?”

“sensory-specific satiety,