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“positive affect,”

Third, they are often constructed.

reward and pleasure are not the same thing,”

“sensory-specific satiety,

“dramaturgical” act: “We find that upward mobility involves the presentation of proper performances and that efforts to move upward and efforts to keep from moving downward are expressed in terms of sacrifices made for the maintenance of front.”

thinking about rewards seems to prompt similar brain activity to actually experiencing rewards.

Fourth, they are inherently comparative.

Second, they are usually contextual.

Are you better off ordering your favorite food off a menu or something you have never had? Rozin had suggested to me it might depend on where you want your pleasure to occur: before, during, or after the meal. “The anticipated pleasure is greater if it’s your favorite food. You’ve had it, you’re familiar with it, you know what it’s like. The experi