appetizers for the brain.

Are you better off ordering your favorite food off a menu or something you have never had? Rozin had suggested to me it might depend on where you want your pleasure to occur: before, during, or after the meal. “The anticipated pleasure is greater if it’s your favorite food. You’ve had it, you’re familiar with it, you know what it’s like. The experi

“Who is the audience for self-deception?”

“sensory-specific satiety,

Third, they are often constructed.

“positive affect,”

a rule that helps us, in essence, choose without making a choice.

First, they tend be categorical:

“flavor-nutrient” conditioning—the idea that we like what makes us feel good, even if we do not know it.