Being data-driven has many merits, but its most debilitating flaws are that it favors certainty over speed and trains teams to look for subtle nuances that don’t exist 99% of the time.

One of the most consistent observations I’ve had in my time in startups, scale-ups, and public companies is that smart people with context on a tricky situation almost always know exactly what they need to do.

Teams obsess about company strategy, about data, and about frameworks for decision-making. But I’ve found that for most operational decisions