Content that resonates triggers five core emotions: Adventure, humor, negativity, inspiration, or surprise

Someone at TikTok told me once that if you categorize all of the content on the platform, the largest type of content by far would be the "Offloading of Cognitive Burden", or essentially memes that do the labor of capturing and expressing an obscure idea/ thought/ emotion you can't put your finger on.

I'd say people respond to that type of content... See more

How to Find Good Online Content