you don't need a record deal, you need a community.
Imagine building a membership ecosystem by studying how underground music scenes create belonging.
Zoe Scaman • The Synthesised Strategist
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche Gr... See more
As the internet continues to decentralize culture, letting us choose which streaming services and video games and social media we want to base our lives around, some of the most intoxicating new music is coming from these tiny SoundCloud pockets, which you can only access if you already know to look there. This is music you won’t find in mainstream... See more
No Bells • Deep-internet bubbles: How microgenres are taking over SoundCloud
A world in which artists think like entrepreneurs, he writes in the Atlantic, is one where “You’re a musician and a photographer and a poet; a storyteller and a dancer and a designer ... which means that you haven’t got time for your 10,000 hours in any of your chosen media. But technique or expertise is not the point. The point is versatility. Lik... See more
Rebecca Jennings • Everybody Has to Self-Promote Now. Nobody Wants To.
