If you’re posting on social media or any platform with an algorithm, the real question is: do you work for the algorithm or are you committed to working for the people who want to go where you hope to take them?

As people contort themselves to please the algorithm for short-term payouts, there’s even more of the less legible, less liquid, but ultimately more important long-term value up for grabs for you if you continue to just be yourself and talk about whatever lights your fire, algorithm be damned.