Desire (as opposed to need) is an intellectual appetite for things that you perceive to be good, but that you have no physical, instinctual basis for wanting – and that’s true whether those things are actually good or not.

It would be easy for me to say to myself: “I should care more about business opportunities. I should double down on my StrategyU business.” or “I should push harder with promoting my book, I should do whatever possible to land on the top podcasts.”

But when I look at how I spend my time, I don’t want either of those things. Instead, I’m spending tim... See more