You can want things you don’t like and like things you don’t want | Psyche Ideas
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You can want things you don’t like and like things you don’t want | Psyche Ideas
“When people make decisions, they privilege wanting over liking,” Berridge said. “Wanting is much more robust and big and broad and powerful. Liking is anatomically tiny and fragile—it’s easily disrupted and it occupies only a very small part of the brain. In contrast, it’s not easy to disrupt the activation of an intense want.