you are what you launch: how software became a lifestyle brand
As technology advances, software will increasingly be chosen not just for how well it addresses its use case, but how it conveys its personality, similar to how we choose our clothes. We’re already beginning to see this shift. In highly individualized spheres like note-taking tools and consumer crypto, software is often chosen based on identity. Wh... See more
Andreessen Horowitz (AZ) • Why We Crave Software With Style Over "Branding"
We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Lux... See more
Everyone’s software is good enough.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Software used to be the weapon, now it’s just a tool.
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else: taste.
Anu Atluru • Taste Is Eating Silicon Valley.
But this isn’t really about the software. It’s about what software promises us—that it will help us become who we want to be, living the lives we find most meaningful and fulfilling. The idea of research as leisure activity has stayed with me because it seems to describe a kind of intellectual inquiry that comes from idiosyncratic passion and inter
... See morethe best software products aren’t just assemblages of functionality, exposed by particular formal elements (links, buttons, icons, menus). Rather, they organize and shape how you think, and they create or sustain a particular lifestyle