You are not a commercial for yourself

look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people t... See more

The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people to consumer demographics, but because, in an era when we’re all encouraged to cultivate our own “personal brands,” it also reduces each of us to a salesperson , seeking out likeminded people in order to sell them things , whether... See more