You and the Algorithm: It Takes Two to Tango | by Nick Clegg | Mar, 2021 | Medium

The reality is, it’s not in Facebook’s interest — financially or reputationally — to continually turn up the temperature and push users towards ever more extreme content.

The personalized “world” of your News Feed is shaped heavily by your choices and actions. It is made up primarily of content from the friends and family you choose to connect to on the platform, the Pages you choose to follow, and the Groups you choose to join. Ranking is then the process of using algorithms to order that content.

Faced with opaque systems operated by wealthy global companies, it is hardly surprising that many assume the lack of transparency exists to serve the interests of technology elites and not users. In the long run, people are only going to feel comfortable with these algorithmic systems if they have more visibility into how they work and then have th... See more

Perhaps it is time to acknowledge it is not simply the fault of faceless machines? Consider, for example, the presence of bad and polarizing content on private messaging apps — iMessage, Signal, Telegram, WhatsApp — used by billions of people around the world. None of those apps deploy content or ranking algorithms. It’s just humans talking to huma... See more

It is alleged that social media fuels polarization, exploits human weaknesses and insecurities, and creates echo chambers where everyone gets their own slice of reality, eroding the public sphere and the understanding of common facts. And, worse still, this is all done intentionally in a relentless pursuit of profit.

Of course, whether Facebook draws the line in the right place, or according to the right considerations, is a matter of legitimate public debate. And it is entirely reasonable to argue that private companies shouldn’t be making so many big decisions about what content is acceptable on their own. It would clearly be better if these decisions were ma... See more

The internet needs new rules — designed and agreed by democratically elected institutions — and technology companies need to make sure their products and practices are designed in a responsible way that takes into account their potential impact on society. That starts — but by no means ends — with putting people, not machines, more firmly in charge... See more

Companies like Facebook need to be frank about how the relationship between you and their major algorithms really works. And they need to give you more control.

This is a dramatic and historic democratization of speech. And like any democratizing force, it challenges existing power structures. Political and cultural elites are confronting a raucous online conversation that they can’t control, and many are understandably anxious about it.