“People are reaching for work with a little dirt under its nails. Designers are rediscovering soul,” Spencer continues. “You can feel it — this hunger to make things that breathe, that feel lived in. This isn't about rejecting digital — it's about bringing humanity back into it.”

as an artist, I think I’ll learn how to use new magic — AI tools — by thinking of it as a new toy/tool, rather than feeling threatened or replaced by it (which I don’t). AI is changing the world, with or without me. And my prediction (and hope) is this:

The more that new magic infiltrates the world, the more special old magic will be.

In a digital landscape that will increasingly be filled with AI-generated content, there's something powerful about human experience shared authentically. An "artisan" approach to sharing – one that combines modern tools with thoughtful, uniquely human craft – produces something that transcends fleeting trends. This is the way forward.