The funny thing is, sitting alone thinking doesn’t “look” like work. Even more so if it’s away from your computer. However, my own process for brainstorming and ideating often looks like this:

1. Load my brain with all the context of a problem.


2. Step away from the computer and go live — do the dishes, go for a run, vacuum the carpet.


3. Once potential

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While talking to a friend earlier this week, I realized that many of my best projects started out as what seemed like a distraction from more pressing work – ignoring my email inbox to read an interesting thread on Twitter or abandonning a work presentation for an hour to grab a coffee with a colleague.

These so-called distractions would plant the... See more