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Xiaohongshu deep-dive
-Xiaohongshu—which means “Little Red Book”—is like Instagram if Instagram had introduced Instagram Shop years earlier and made it its premier feature. Xiaohongshu has always been more commerce-centric than Instagram, focused on discovery-driven and serendipitous shopping—the digital equivalent of browsing the mall. It’s the counterpart to more sear... See more
Rex Woodbury • 5 Lessons from China's Internet Companies
In the US, dominant platforms typically have just two out of the three: Amazon is a wealth of commerce and content related to products, Tik Tok has community and content—but it’s rare to successfully integrate all three elements (they require very distinct DNA to do well!). Successful case studies include Glossier and Food52, while new startups lik... See more
Li Jin • Facebook and Instagram Shops are here, finally. Plus an interview with Chinese social commerce giant Pinduoduo
called douyin in china, the app followed a similar playbook to alibaba - signing hundreds of MCNs, building new tools for brands, launching a wave of campaign partnerships with celebs, artists, comedians, influencers and famous shows.
Rui Ma • The Brazen Strategy Behind China Tech’s Growth
Attention Factory: The Story of TikTok and China's ByteDance
Matthew Brennan, Valentina Segovia,
amazon.com