Xiaohongshu deep-dive

-Xiaohongshu—which means “Little Red Book”—is like Instagram if Instagram had introduced Instagram Shop years earlier and made it its premier feature. Xiaohongshu has always been more commerce-centric than Instagram, focused on discovery-driven and serendipitous shopping—the digital equivalent of browsing the mall. It’s the counterpart to more sear... See more

From Huya (game streaming) to Pinduoduo (cheap Taobao) to Dianping (Yelp for China) to Yinke, Yizhibo, Douyu, Bilibili, and Meipai (live streaming platforms) to Xiaohongshu (shopping reviews) to Duoyin (TikTok of China) to Weibo (Facebook of China), China is a rich, booming ecosystem for social. But beyond pure social, each of these aforementioned ... See more

Chinese social-commerce apps like Douyin (Tiktok in China) or Xiaohongshu are closer to what Curator-led retail experiences could be. Verified influencers are able to list or tag products sourced from wholesale sites like Taobao or JD.com, and followers can check out directly on the streamer's page. Douyin, which has about 300M daily active users, ... See more