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The Era Of Multiple Identities: We Discover, Embrace, & Express Our Multiple Selves -> From networks like Discord, where users are represented by whatever name and avatar they choose, and ItsMe, where people connect in real-time using a creative avatar of their choosing, we’re seeing huge growth in willingness to engage, transact with, and befriend... See more

-Authentication & authorization (Okta, Auth0): solutions for businesses to manage securely logins and accounts of their employees or customers.

Identity wants to emerge

Over the long run, any stable joinable key becomes an identity as it accumulates more correlated information about you.

We see this today in the ads ecosystem, where data brokers and cross-site advertising networks use data joining to correlate information about you and track you around the internet. Email addresses, cookies... See more

Usernames and passwords continue to be the dominant paradigm, despite being repeatedly demonstrated to be an insecure model. The average person has to juggle between 70 to 80 passwords, resulting in a decidedly inferior user experience. Indeed, there are multi-million dollar businesses built just around helping businesses and individuals manage the... See more