If you spend a lot of time online or making things, it’s good to find a way to leave these breadcrumbs. The trail of your digital self should be interesting. If you use social media, you should ensure it makes your goals, desires, projects — if not clear, at least worth stumbling upon.

Sociable Networks - When I enter a room on Clubhouse, laugh at TikTok video, reply to someone on Twitter, or watch someone share some knowledge on YouTube, I find a different part of my brain is lighting up. It is a sociable interaction where I am connecting with someone outside my circles. I think of the products that are produced by these compani... See more

The first is more social than media. It’s driven by a backlash to performative, status-seeking social media: people want to spend quality time online with close friends and family. This means less Facebook and Instagram and more WhatsApp and Messenger.

Gurwinder

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“Social media makes more sense when you view it as a place people go to perform rather than a place to communicate.”

— Morgan Housel

Platforms that manage to provide value with a good mix of entertainment and knowledge are especially powerful. Examples include YouTube, Twitter, Clubhouse, and Reddit.

We make our biggest mistakes on social platforms (especially lately) by assuming that any experience on an app is universal. But one thing that’s generally missing from the shift in social-media consumption is a central “town square” space.