The truth is, you should be looking for hard things. The hard things are what keep the competition away. The hard things are what create barriers to entry. The hard things are the things that, once you push through, make it nearly impossible for anyone else to follow.

Or, as I always tell my students: The hardest-working entrepreneur will always bea... See more

"If you make lists of lofty goals, it can be easy to leave them to accumulate, as happens sometimes, into a mountain of to-do's and notes and half-forgotten plans. Dreaming alone is seductive, even a little sweet, since it lacks the pain of trying. So it feels proper to prize attempts more than dreams. You should have ideals, but you cannot only lo... See more

Can you learn to enjoy the process as the end in itself, not the means?

In the beginning, the dissonance between the scale of your aspirations and the reality of your days will riddle you with anxiety. You will be tempted to strip the unknown of its surprises and travel to the future: What if my customers churn? What if a competitor introduces a be... See more