Sir John Hegarty's creative manifesto via Kris Andrew Small + WeTransfer https://t.co/qo2XzB4cYl

Design is hope made visible.

You can live your life as the result of history and what came before, or you can live your life as the cause of what’s to come. You choose.

When talent doesn’t hustle, hustle beats talent. But when talent hustles, watch out.

When you work only for money, without any love for what you do in and of itself, your work will lac... See more

Ad legend Bill Bernbach letter on creativity, written in 1947:

Dear ________:

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance

... See more

Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, that we’re going ... See more