As a result of these much larger outcomes we've built a movie-making system that is focused on big hits because the business model can't really absorb too many massive flops. So you get sequels, prequels, and spin-offs. Established IP and bankable stars. No big risks. And you don't get nearly as much experimentation, innovation, or creativity.
sadly it feels like the overuse of the word “creator” has dulled some of the shine of “creation” and “creativity” that is deeply rooted in an artistic skill and point of view