building consumer software is seduction… which is a combo of rhythm, tension, taste, & timing. b2b is more like plumbing… reliable, lucrative, but never romantic. you can optimize a crm but you can only fall in love w/ consumer experiences.
consumer software has paradoxically become one of the least competitive spaces, especially compared to b2b, where everyone’s endlessly iterating on slightly different flavors of the same crud saas tools.
we basically trained an entire generation to optimize for b2b metrics & repeatable playbooks, & in doing so, we... See more
signüllx.comWhen I use your app, I don't want to see your company's KPI. I want to see your point of view. The world should know that you made it. People should feel your passion vibrating off the screen
(Not Boring) Software Inc. • No More Boring Apps | (Not Boring) Software
And yet, in so much modern software today, you’re placed in a drab gray cubicle — anonymized and aggregated until you’re just a daily active user. For minimalism. For simplicity. For scale! But if our hope is to create software with feeling, it means inviting people in to craft it for themselves — to mold it to the contours of their unique lives
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