Elon Musk fired 80% of Twitter (6500 people) and everyone thought that Twitter was doomed. He was right. Everyone was wrong. It’s the management masterclass of the decade and every entrepreneur must understand why it worked 🧵: https://t.co/jVq9psJuUZ

I mention all that as a preface to the second thing that should be said about Elon Musk, which is that his talents–impressive as they are—are not at all suited to solve Twitter’s problems.

It was striking how many of Elon’s early tweets about Twitter’s issues seemed to pin Twitter’s underperformance on engineering problems. Response times, things of that nature. But Twitter’s appeal was never a pure feat of engineering, nor were its problems solely the fault of engineering malpractice. They were human in nature. Twitter isn’t, as man... See more