you’re not building a product you’re engineering culture

every good thing is a product of someone’s obsession

There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.

We live in a time where brands are expected to not just reflect our values but act on them. Trust in business can no longer be based on visual signals of authenticity, only on proof of work.

If you want to build a company, open this:

A core strategy of what we build at Metalabel is based on the assumption that CONTEXT is queen.

We are moving from an era of centralized, bureaucratic value creation firms to an era of decentralized, permissionless value creation networks. As organizational models change, so too will the intangible cultural artifacts created by these new institutional forms. Brands, narratives, memes—we now choose our own headless gods.