A company is a cathedral built to shelter an idea that might be true.
The founder is authentic to themselves. the company is almost in their image, and they have not tried to change it.
Apple • Gokul Rajaram on designing your product development process, when and how to hire your first PM, a playbook for hiring leaders, getting ahead in you career, how to get started...
we’ve discovered that brand is built around the heart and soul of the people that make up a business. It’s not just what you are but why you are.
Bill Kenney • Conquer Your Rebrand
The founder is the guardian of the company’s soul.