So much discourse about cost of product implementation going down seems to implicitly hold that design/conception and implementation are distinct phases of creation. But I think this is a consequence of suboptimal organization design and not how really great things are built.

Speaking from a decent amount of experience given that this (#1, #2, #4) is exactly how Notion product development worked early on, this works fine at small scale. It works horribly at medium-to-large scale. Why? #1. As the number of things a company works on grows, communication overhead gr... See more