Collaborate with people who have a strong sense of aesthetic This is surprisingly underappreciated

the best relationships come out of creating something together

the challenge. What is good? What is interesting? That part of the work is taste. “Taste is what enables designers to navigate the vast sea of possibilities that technology and global connectivity afford, and to then select and combine these elements in ways that, ideally, result in interesting, unique work

honestly people are starving for more collective experiences, not more siloed hyper-personalized things