More people should create things to proliferate an aesthetic into our future, not just to solve problems. This is the quality that every artist and engineer I respect shares most universally. Without this, you are doomed to churning out slop.

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of... See more

Product Designers Should Learn More About Art Direction