When we think about these platforms at their best: they're about connection, meaning, friends, sparks of delight and provocations and resonance.

Similarly, I think people need to ask themselves – and it might be easier if we ask each other – What do you really want to be doing? How did you fall in love in the first place? People start optimizing for things like “hm, if I did this I would get 5% more traffic” or “I would get to the next follower milestone” I think because it’s visible, and i... See more

here are 3 things I am focused on to break out of the sea of sameness: ➡️ Focus on connections over virality I used to care of impressions, now I care about downstream metrics likePlatforms reward copy+paste guru content and divisive takes. I'll take smaller impressions for deeper impact. ➡️ Use the T-H-I-S content plan Teach them. Help them. Inspi... See more