https://t.co/Z9eVnOekBz

I think most of us know what true good nutrition is—it’s getting back to those basics of fruits and vegetables—but that’s boring, that’s challenging … If there’s a product that offers me 75 different ingredients and claims to tackle my dull skin, give me energy, and help with the digestive issues … why would I not give it a try?”

Obscure the Truth: Make vague claims that make consumers feel good.

Create Confusion: Fund research showing the harmful ingredients are healthy, or at least not provably harmful.