Rational men, who believe themselves to be quite exempt from any influences, are usually the intellectual slaves of some defunct advertising man.
Guy HAS FINISHED WRITING THE BOOK (BETA)x.comRational men, who believe themselves to be quite exempt from any influences, are usually the intellectual slaves of some defunct advertising man.
“If something looks irrational – and has been so for a long time – odds are you have a wrong definition of rationality.” – Taleb
Morgan Housel • Makes You Think
if you consider yourself immune to its blandishments—if you think that as a consumer, everything you buy is the result of your own free will— take a look around your possessions. I am prepared to take a bet that a fair proportion of these, from the jeans you wear to the car you drive, were purchased for emotional as well as intellectual reasons;
... See moreDr. David Lewis • The Brain Sell: How the new mind sciences and the persuasion industry are reading our thoughts, influencing our emotions, and stimulating us to shop
What do I think is true but is actually just good marketing?