More and more, I have lost conviction that “minimum viable products” make sense for product development. It makes no sense to release a product with the core flow and then dismiss its viability after the aggregate data says people aren’t using it. Instead, founders should have a fundamental belief about what people want—and they should keep iterating until that value is correctly surfaced. In practice, this means you should keep a steady flow of new users as you add components to the product, seeing if it solves a core part of the activation and signup loop. The only part that could possibly be “half-baked” is those individual components. But even those need sufficient quality so there are no confounding factors that distort the signal.