When you change who you’re being, you’re basically killing off your old identity, which completely freaks your subconscious self out.
Jen Sincero • You Are a Badass at Making Money: Master the Mindset of Wealth
When we self-sabotage, it is often because we have a negative association between achieving the goal we aspire to and being the kind of person who has or does that thing.
Brianna Wiest • The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery
Imagine two people resisting a cigarette. When offered a smoke, the first person says, “No thanks. I’m trying to quit.” It sounds like a reasonable response, but this person still believes they are a smoker who is trying to be something else. They are hoping their behavior will change while carrying around the same beliefs. The second person declin
... See moreJames Clear • Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones
Most people don’t even consider identity change when they set out to improve. They just think, “I want to be skinny (outcome) and if I stick to this diet, then I’ll be skinny (process).” They set goals and determine the actions they should take to achieve those goals without considering the beliefs that drive their actions. They never shift the way
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