John Rush

@johnrushx

·

Jul 6

1. Cold emails:

- go for quality, not quantity

send to 20 people; if no reply, change the copy and resend. repeat until 2 replies.

- make it super short and include the outcome E.g. for @listingbott I'd send this "100 backlinks from relevant directories in one click"

John Rush

@johnrushx

·

Jul 6

2. Social media DMs (Li, X, IG, FB, RD, etc)

- send 15 sec loom with an audit of their biz/site/profile...where the preview makes it obvious it's personalized.

- impress them with your quick effort

- e.g. for @seobotai it'd be: "SEO audit of their website"

John Rush

@johnrushx

·

Jul 6

3. Free pilot.

- Offer people a free early adopter deal

- They get a free yearly plan for trying & give you feedback

- Often people find it cool to be approached this way, but make sure to start by explaining why you picked them to be your early adopter

John Rush

@johnrushx

·

Jul 6

4. Podcasts.

- reach out to relevant podcast hosts and offer yourself as a speaker. If you go for smaller pods, they are short on guests, so there is high chance to get in.

- while being on the pod, demo your tool as a part of the talk, viewers actually love demos

John Rush

@johnrushx

·

Jul 6

5. Webinars.

- Clickbat title (e.g. for @unicornplatform I'd go for "Master Landing Pages: Boost Conversions to 31% in Just 30 Minutes!"

- Create it as an event on Linkedin, invite your network and find one relevant influencer who would invite their network too, if u have none

John Rush

@johnrushx

·

Jul 6

6. ROI case study

- if u had at least 1 customer, create case study, where you convince the readers

- if u had no customers, be ur own customer. e.g., I was the first one to build a successful directory ( @allgpts_ ) using @unicornplatform . And it solved the distribution for me

John Rush

@johnrushx

·

Jul 6

7. Communities on Slack & Discord

- find relevant communities

- join them and introduce yourself and the product in the Intro channel

- do it super short, like a tweet, so that people actually read

- when u attach the URL, remove the preview banner

John Rush

@johnrushx

·

Jul 6

8. Sponsor micro-newsletters

- find relevant newsletters below 10k subscribers

- it'll cost you a few hundreds dollars only

- the ROI from small newsletters is far better than from large ones

John Rush

@johnrushx

·

Jul 6

9. Launch on @ProductHunt , @devhunt_ and other launchpads

- make sure you market your launch

- few weeks before launch, upvote other launches and DM them saying "cool product, I upvoted.."

- on your own launch day, DM them again just telling them you've launched too now

John Rush

@johnrushx

·

Jul 6

10. List on web directories, forums and marketplaces

- find your competitors, check their backlinks using ahrefs/semrush/ubersuggest

- see what web directories they are listed on

- list on the same and find more places to list by asking @grok

- (or @listingbott can do it for u)

John Rush

@johnrushx

·

Jul 6

11. Launch free tools

- free chrome extenssion

- free AI generator

- free web directory

- free calculator

- use @wrapifai to build such tools using prompts if you dont wanna code them

John Rush • Tweet