“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
Jim Fanarax.com“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
I used to think marketing was all about logic.
Then I came across Rory Sutherland’s mind-bending ideas on consumer psychology.
He asks a single question that can reveal why most marketing campaigns fail.
Here’s what it is, and how you can use it: https://t.co/UFNLV2Ak0D
Often founders think brand is a logo or the colors, and that it’s something you can think about later.
With @linear we thought about it the brand from the day one.
But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in people’s minds... See more
Karri Saarinenx.com