“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
Jim Fanarax.com“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
Most people treat brand like frosting, a cosmetic layer you add right before launch to make things look polished.
But brand is the batter. It’s not decoration, it’s the foundation. It shows up in how you talk to customers, how your product feels, how your team makes decisions.
GREG ISENBERGx.com
I used to think marketing was all about logic.
Then I came across Rory Sutherland’s mind-bending ideas on consumer psychology.
He asks a single question that can reveal why most marketing campaigns fail.
Here’s what it is, and how you can use it:... See more