“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
The Pixar Pitch
Tell a story that pulls people in.
Structure it like Pixar does:Once upon a time...
Every day...
One day...
Because of that...
Until finally...
Stories persuade better than facts.
The best pitches don’t feel like pitches. They spark conversations and invite