“Any damn fool can put on a deal,
but it takes genius, faith, and perseverance
to create a brand.”
- David Ogilvy
“Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” - David Ogilvy
Surprising fact: To create something truly great you have to repeat a small number of powerful words over and over again
Best definition of brand I've ever seen.
In a world where everything is becoming commoditized, understanding what makes a brand is key.
h/t @ThisIsSethsBlog https://t.co/g6i7aVXqYn
From David Ogilvy:
... See moreThrough maddening repetition, some of my obiter dicta have been woven into our culture. Here are some of them:
(1) “We sell – or else."
(2) “You cannot bore people into buying your product; you can only interest them in buying it.”
(3) "We prefer the discipline of knowledge to the anarchy of ignorance. We pursue knowledge the way a p