Best practices are rarely the best — they're mostly just cargo cult common practices. And as more people adopt them, the more mediocre they become. The best is usually what most people aren't willing to do.
Be skeptical of “best” practice. In his book The Power of Moments, Chip Heath cautions, “Beware of the soul-sucking force of ‘reasonableness.’” Conventional wisdom and industry best practices will homogenize, not differentiate.
If you never copy best practices, you’ll have to repeat all the mistakes yourself.
If you only copy best practices, you’ll always be one step behind the leaders.
James Clear • 3-2-1: On copying best practices, being underestimated, and the difficulty of change | James Clear
we’re not looking to learn what it takes for “anyone” to do their best work. Instead, we’ll focus on a much more important question: how can you start doing yours?