Best practices are rarely the best — they're mostly just cargo cult common practices. And as more people adopt them, the more mediocre they become. The best is usually what most people aren't willing to do.

Jason Friedx.com

James Clear 3-2-1: On copying best practices, being underestimated, and the difficulty of change | James Clear

Shane Parrish Clear Thinking: Turning Ordinary Moments into Extraordinary Results

Jon Crowley Why you aren’t getting better.