this also applies to b2b saas btw https://t.co/6lyHlct8Jm
people always ask if what i’m building is consumer or b2b & my answer is always: “i never really think about this question”.
in my mind in 2025 everything is just “someone using something.” doesn’t matter if it’s a mom or a mid level manager… still a human making a decision with emotion, context, & vibes.
you’re not building for “b2b” or “consume... See more
signüllx.com
Last night, we at @linear hosted a design leadership event. We invited about ~25 design leaders from top companies to join @lil_dill and me to discuss b2b design, quality, and craft.
There were many good comments and questions that came out of this. I'll try to see if I can share them somehow, but first, I wanted to share why I was interested to ... See more