We got these phone booths (a K6 from the 1930s, and a KX100 from the 1990s) for the @stripe lobby, as a reminder that there are always two paths in everything we make: something that elevates and makes you smile, or, well, whatever the thing on the right is. https://t.co/OREBUJElp6

There’s a famous Virgil Abloh quote where he says, “If I put a candle in an all-white gallery space it looks like a piece of art. If I put it in a garage it looks like a piece of trash.”

Abloh understood something that very few brand strategists get: the context is what creates the need for the product in the first place.