Stop watching, start participating
If you consider yourself an observer of culture, you’ve already put yourself on the sidelines.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.
When you’re an active participant in the interests of those you hope to resonate with, you don’t need to decipher what’s trending. You’ll know.

Watching Doesn’t Count
Content styles like vlogs, reactions, and reviews are extremely popular and it seems like we’ve become satisfied with consuming, as opposed to experiencing both the novel and mundane. In practice, we are content with trading the ability to experience a new restaurant, purchase a good, or visit a landmark for the ability to
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